What is SEO?
SEO is an acronym for "Search Engine Optimization". It is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a site appears in the SERP "search engine results page" the more visitors it will receive from the search engines.
SEO is an acronym for "Search Engine Optimization". It is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a site appears in the SERP "search engine results page" the more visitors it will receive from the search engines.
What are conversion rates?
The percentage of unique visitors who take a desired action upon visiting a website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a white paper, or some other measurable activity.
The percentage of unique visitors who take a desired action upon visiting a website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a white paper, or some other measurable activity.
What are website metrics?
Website metrics provides statistics on site usage. They're usually sourced from a web analytics reporting tool, and include information such as: most visited pages, time on site, came from, keyword traffic, geographical visitor map, browser information, pages visited, and much more.
Website metrics provides statistics on site usage. They're usually sourced from a web analytics reporting tool, and include information such as: most visited pages, time on site, came from, keyword traffic, geographical visitor map, browser information, pages visited, and much more.
What are Meta tags?
Meta tags are HTML codes that are inserted into the web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are usually referring to the meta description tag, the meta keywords tag, or the title tag. Basically these are snipits of information the search engines use in order to place your website in the proper category and or SERP.
Meta tags are HTML codes that are inserted into the web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are usually referring to the meta description tag, the meta keywords tag, or the title tag. Basically these are snipits of information the search engines use in order to place your website in the proper category and or SERP.
What is meant by website abandonment?
The percentage of visitors who arrive on a page and leave (bounce) without navigating further into the site. Also known as a bounce rate.
The percentage of visitors who arrive on a page and leave (bounce) without navigating further into the site. Also known as a bounce rate.
Will my website get seen?
The million dollar question. Your website has the potential to get seen as much as any other website in its category, providing the proper meta tags, content and website usability standards are built in. There are no guarantees and if someone promises placement on a SERP you should be very cautious. It takes a lot of work and continued diligence on your part to get your website out there and seen. There are of course other means other than Organic SEO results to help market your website.
The million dollar question. Your website has the potential to get seen as much as any other website in its category, providing the proper meta tags, content and website usability standards are built in. There are no guarantees and if someone promises placement on a SERP you should be very cautious. It takes a lot of work and continued diligence on your part to get your website out there and seen. There are of course other means other than Organic SEO results to help market your website.
Can I compete against bigger, more established websites?
Yes you can. Bigger more established websites will generally have a better web presence if their content and meta tags are in good order, but this does not mean you can't compete. There are several options available to drive traffic directly to your website, other than organic SEO. You can use an adwords campaign, buy links on directory sites that point to yours, buy banner ads on other popular websites that are relevant to your offerings, you can also drive traffic through blogs, Facebook, Twitter, and forums.
Yes you can. Bigger more established websites will generally have a better web presence if their content and meta tags are in good order, but this does not mean you can't compete. There are several options available to drive traffic directly to your website, other than organic SEO. You can use an adwords campaign, buy links on directory sites that point to yours, buy banner ads on other popular websites that are relevant to your offerings, you can also drive traffic through blogs, Facebook, Twitter, and forums.
Can I make changes to the website myself?
You can buy the program we use to build websites here. If you learn the program, you can make changes to the website yourself. If you just want to do simple changes on a regular basis, and you buy the program, we can show you how to do this.
Note: Silk Stream Web Designs is not liable for any changes made to a website by a client. If a client makes changes to a website that require the pages or website to be fixed by Silk Stream Web Designs, the client is held liable for the costs to make changes. The time needed to make any repairs or changes can not be leveraged against the yearly maintenance hours and the client will be responsible for any fees, at a rate of $45 cdn per hour.
You can buy the program we use to build websites here. If you learn the program, you can make changes to the website yourself. If you just want to do simple changes on a regular basis, and you buy the program, we can show you how to do this.
Note: Silk Stream Web Designs is not liable for any changes made to a website by a client. If a client makes changes to a website that require the pages or website to be fixed by Silk Stream Web Designs, the client is held liable for the costs to make changes. The time needed to make any repairs or changes can not be leveraged against the yearly maintenance hours and the client will be responsible for any fees, at a rate of $45 cdn per hour.
Why do I get so many different prices/quotes for the same job?
There are no absolutes in the construction of a website and there are as many different opinions as there are types of code to build a website. Some designers only work in one type of code, others may know several types, and then there are programs that allow you to build websites without even knowing how to write any code. Building websites from raw code such as PHP, ASP, or anything similar takes more time and more schooling. Using a WYSIWYG program, such as the one this website is built from, allows for quicker website construction and the ability to use the program without years spent in university or a computer program course.
There are no absolutes in the construction of a website and there are as many different opinions as there are types of code to build a website. Some designers only work in one type of code, others may know several types, and then there are programs that allow you to build websites without even knowing how to write any code. Building websites from raw code such as PHP, ASP, or anything similar takes more time and more schooling. Using a WYSIWYG program, such as the one this website is built from, allows for quicker website construction and the ability to use the program without years spent in university or a computer program course.
How soon can my website be online?
Your website will be online within 30 days from time of initial payment and the time the site spec is agreed upon and signed by both parties. The 30 day guarentee is in accordance with the Client Web design Agreement.
Your website will be online within 30 days from time of initial payment and the time the site spec is agreed upon and signed by both parties. The 30 day guarentee is in accordance with the Client Web design Agreement.
What are the different types of links?
There are many different links and they are an important part of the "getting seen" puzzle. Link building should be a monthly part of your website's growth. You, as the website owner, need to work on this or have a professional hired to do it for you. When Silk Stream Web Designs builds a website, we will do as much linking as we can to your site and of course take care of internal linking. More information on links.
There are many different links and they are an important part of the "getting seen" puzzle. Link building should be a monthly part of your website's growth. You, as the website owner, need to work on this or have a professional hired to do it for you. When Silk Stream Web Designs builds a website, we will do as much linking as we can to your site and of course take care of internal linking. More information on links.
Is one type of code better than another?
That is just too debatable for an absolute yes or no answer.
I can say I much prefer PHP for large websites because it's free, open source code that everyone can use and improve, and you don't have to pay any fees or worry about copyright or infringement laws. PHP is very robust and able to perform any function that any other code can perform. For smaller websites, such as what we offer, we of course use a WYSIWYG program that writes the code for us and saves time and money for clients who don't require huge, dynamic database websites.
That is just too debatable for an absolute yes or no answer.
I can say I much prefer PHP for large websites because it's free, open source code that everyone can use and improve, and you don't have to pay any fees or worry about copyright or infringement laws. PHP is very robust and able to perform any function that any other code can perform. For smaller websites, such as what we offer, we of course use a WYSIWYG program that writes the code for us and saves time and money for clients who don't require huge, dynamic database websites.
Is website content really that important?
Yes, Yes and Yes. One of the most popular SEO chants is "Content is King". This is a key part of getting your site seen and ranked well in the SERP's. The content must be inline with your meta tags and that's where we can help, by making sure that content and meta tags are working in conjunction with one another. We provide professional written or edited content for any website we build or redesign.
Yes, Yes and Yes. One of the most popular SEO chants is "Content is King". This is a key part of getting your site seen and ranked well in the SERP's. The content must be inline with your meta tags and that's where we can help, by making sure that content and meta tags are working in conjunction with one another. We provide professional written or edited content for any website we build or redesign.
Why does one search engine rank my website well and another poorly?
This is a tough thing to swallow but the truth of it is that different search engines simply use different algorithms for ranking websites. These days, most SEO professionals will try to rank best in Google as it is, at present, the most popular search engine, (though not necessarily the best). Generally, if you do rank well in Google, you will most likely rank well in all others.
This is a tough thing to swallow but the truth of it is that different search engines simply use different algorithms for ranking websites. These days, most SEO professionals will try to rank best in Google as it is, at present, the most popular search engine, (though not necessarily the best). Generally, if you do rank well in Google, you will most likely rank well in all others.
Are there other ways to get my website seen other than SEO?
There are several options available to get your website seen. Paid advertising, (adwords in Google, sponsored links in Yahoo), is one other way. Also Viral marketing is fast becoming a popular marketing choice for web-savvy users. This consists of having other people forward your link to friends or posting it on blogs for others to see. Facebook and Twitter have become a good resource for viral marketing. Buying advertising on larger portal websites can be very effective. Of course, linking is a very important part of the SEO puzzle and should be continually pursued. We are happy to discuss what may be best for your particular website as the circumstances vary depending on your product offering.
There are several options available to get your website seen. Paid advertising, (adwords in Google, sponsored links in Yahoo), is one other way. Also Viral marketing is fast becoming a popular marketing choice for web-savvy users. This consists of having other people forward your link to friends or posting it on blogs for others to see. Facebook and Twitter have become a good resource for viral marketing. Buying advertising on larger portal websites can be very effective. Of course, linking is a very important part of the SEO puzzle and should be continually pursued. We are happy to discuss what may be best for your particular website as the circumstances vary depending on your product offering.
Can I increase the size of my website if I need to?
Generally, the size of your website can be increased as needed. If all the information and pages are to remain static and the navigation remains basically the same we can build onto your existing website easily.
If the website gets so big, or circumstances change such that you need to start having a data-base-driven website, you may have to change to a dynamic website that pulls information from a data base.
Generally, the size of your website can be increased as needed. If all the information and pages are to remain static and the navigation remains basically the same we can build onto your existing website easily.
If the website gets so big, or circumstances change such that you need to start having a data-base-driven website, you may have to change to a dynamic website that pulls information from a data base.
What is a web-safe font?
Web-safe fonts are those fonts likely to be present on a wide range of computer systems, and are used by web content authors to increase the chance that content will be displayed in their chosen font. If a visitor to a website does not have the specified font, their browser will select an alternative font which may or may not render properly and make the page layout and design look bad.
Web-safe fonts are those fonts likely to be present on a wide range of computer systems, and are used by web content authors to increase the chance that content will be displayed in their chosen font. If a visitor to a website does not have the specified font, their browser will select an alternative font which may or may not render properly and make the page layout and design look bad.
FAQ's Frequently Asked Questions
What is SEO?
What are Meta tags?
What are conversion rates?
What are website metrics?
What is meant by website abandonment?
Will my website get seen?
Can I compete against bigger, more established websites?
Why do I get so many different prices/quotes for the same job?
Can I make changes to the website myself?
How soon can my website be online?
What are the different types of links?
Is one type of code better than another?
Is website content really that important?
Why does one search engine rank my website well and another poorly?
Are there other ways to get my website seen other than SEO?
Can I increase the size of my website if I need to?
What is a web-safe font?
What are Meta tags?
What are conversion rates?
What are website metrics?
What is meant by website abandonment?
Will my website get seen?
Can I compete against bigger, more established websites?
Why do I get so many different prices/quotes for the same job?
Can I make changes to the website myself?
How soon can my website be online?
What are the different types of links?
Is one type of code better than another?
Is website content really that important?
Why does one search engine rank my website well and another poorly?
Are there other ways to get my website seen other than SEO?
Can I increase the size of my website if I need to?
What is a web-safe font?
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